Sparco logo 3D keychain

If you are a winner and are looking for a unique look, SPARCO is the brand for you.

When you are young it is easy to have dreams. What is difficult is to realize them. That's how Sparco was born in 1977, a dream of two young drivers from Turin who decided to make the world of motor racing that they were a part of safer. It was a time of major accidents, and FIA had decided to strike back. Sparco made its appearance and revolutionized the concept of safety.

Just 5 years after its inception, Sparco "wins" a world championship and quickly gets a taste of it. Nelson Piquet wins the F1 world championship. Sparco wins it with him. That same year the Lancia 037 that scored a triumph in the world rally championship has a Sparco seat. That's the year Sparco picked up a great habit it will never lose, and that is winning.

Sparco is all about passion and in 1990 a special relationship is born, the one that binds Sparco to tuning enthusiasts. More and more people are committed to giving their cars a unique identity. Sparco decides to meet their needs and starts producing all kinds of accessories for car customization.